Assalamualaikum..hye!!
Ah, I really postponed this blog for too long, I am so sorry
Miss Ummi. Okay, let’s begin with my story first. There are a lots that I want
to write..hehe.. let’s just pick one; Enactus team-building!!! *feeling
excited*.. I joined this programme about 2 weeks ago which held in Port
Dickson, Negeri Sembilan. Enactus, known before October 2012 as Students In
Free Enterprise (SIFE), is an international non-profit organization that works
with leaders in business and higher education to mobilize university students
to make a difference in their communities while developing the skills to become
socially responsible business leaders. *just copy this from wiki..:P*. So, in
USIM enactus, we are assigned to conduct three projects and I had chosen the Bambusia
project in which we have to plant bamboos and supply the sprout to our seniors
who make the Bambusia product. For your information, Bambusia product (powder)
had won a prestige award in British Invention Show, London. *feeling proud*. I think
that’s enough for the Bambusia’s background.
Actually I want to talk about our team-building. It held for
two days where the first day we had a briefing, discussion and presentation
about our project. It was a long and tiring day, you know, you have to
brainstorming and such until midnight..(but not reached 12 am actually..hee). Meanwhile
for second day; outdoor activities!! It was so fun and exciting. At the
morning, we were rafting. It was my first time experiencing rafting, and we had
to build our raft by ourselves. My hand was hurt when tying the rope but
thankfully I didn’t get injured. It took us about twenty minutes to build the
raft. After finished, we go rafting! Everyone in my team shouted ‘One! Two! One!
Two!' when paddling. The highlight is my team was the FIRST in reaching the
finishing point..hehe...*proud again*..after rafting, we had ‘Explorace’. There
were five checkpoints and in every checkpoint, there are task assigned to us. I
really like the task for the third checkpoint where we had to weave (anyam) ketupat
palas. It was a new experience for me watching people makes the ketupat.
J Although we were so
tired, but it was enjoyable and I can see a good teamwork along the activities
held.
Okay, now we get back to the real topic; Strategic
Management. This week, we learned about corporate strategy. We learned on how
business diversification can enhance shareholder values. Diversification is a
corporate strategy to increase sales volume from new products and new markets. For
example, Air Asia which previously only offered flight service, now also
offered insurance, hotel and telephone service. Diversification into new
industries is always merits strong consideration whenever a single-business
company encounters diminishing market opportunities and stagnating sales in its
principal business. This means, it is not a simple decision yet important to
expand our business. There are three steps that must be passed to diversify
into a new business; the industry attractiveness test, the cost-off-entry test,
and the better-off test. We can enter new businesses by any of these three
forms which are acquisition, internal startup, or joint ventures with other
companies. If I am about to diversify my bakery shop in the future, I would
like to use joint venture.. maybe with a beverage company. But I need to do a research
first to consider all factors in diversification process. Miss Ummi had advised
us to start business small and do not be greedy. I agreed with her. Start big
does not mean we will surely get a big profit, right?
I think that’s all for new..feeling suuuper sleepy right
now..nyte everyone!
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